good design: pietro gala pasta

via the dieline

From the Dieline:

“Pietro Gala” is a new premium pasta brand, distinguished by handcraft manufacturing and high quality ingredients. Fresh chicken agency developed the brand name, character and designed production package. Pietro Gala is an italian chief cook, whose image features different kinds of pasta. Cardboard texture and one-colour print emphasize naturalness of pasta and generate positive emotions.”

That’s all fine and good but, I just imagine the chef singing “That’s Amore!” Which, let’s be honest, would make me buy this in an instant.

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